Logoshirt's main focus since its establishment in 1994 has been the presentation of famous and nostalgic consumer brands on various textiles. The idea was to create a young fashion retro-style brand in the middle price bracket that LOGOSH!RT is known for today. LOGOSH!RT first became famous in Germany with the AHOJ-BRAUSE, BRANDT and JÄGERMEISTER t-shirts. LOGOSH!RT was without doubt the originator of this kind of fashion. Many of the collections’ themes have come from cult German brands e.g. MINI MILK ice-cream pops, AJAX scouring powder and PUSTEFIX children’s bubble blowing kits. Not only are these retro-icons recognised in Germany but often world-wide, too. Other (mainly German) cult-brands like LEIBNIZ, MILKY WAY, FLORIDA BOY, KLOSTERFRAU and PRIL have also had an impact on the German and international fashion market consciousness.